Noise contrastive learning is a popular technique for unsupervised representation learning. In this approach, a representation is obtained via reduction to supervised learning, where given a notion of semantic similarity, the learner tries to distinguish a similar (positive) example from a collection of random (negative) examples. The success of modern contrastive learning pipelines relies on many design decisions, such as the choice of data augmentation, the number of negative examples, and the batch size; however, there is limited understanding as to how these parameters interact and affect downstream performance. We focus on disambiguating the role of one of these parameters: the number of negative examples. Theoretically, we show the existence of a collision-coverage trade-off suggesting that the optimal number of negative examples should scale with the number of underlying concepts in the data. Empirically, we scrutinize the role of the number of negatives in both NLP and vision tasks.