Stochastic Gradient Descent-Ascent (SGDA) is one of the most prominent algorithms for solving min-max optimization and variational inequalities problems (VIP) appearing in various machine learning tasks. The success of the method led to several advanced extensions of the classical SGDA, including variants with arbitrary sampling, variance reduction, coordinate randomization, and distributed variants with compression, which were extensively studied in the literature, especially during the last few years. In this paper, we propose a unified convergence analysis that covers a large variety of stochastic gradient descent-ascent methods, which so far have required different intuitions, have different applications and have been developed separately in various communities. A key to our unified framework is a parametric assumption on the stochastic estimates. Via our general theoretical framework, we either recover the sharpest known rates for the known special cases or tighten them. Moreover, to illustrate the flexibility of our approach we develop several new variants of SGDA such as a new variance-reduced method (L-SVRGDA), new distributed methods with compression (QSGDA, DIANA-SGDA, VR-DIANA-SGDA), and a new method with coordinate randomization (SEGA-SGDA). Although the variants of these methods were known for the minimization problems, they were never considered for solving min-max problems and VIPs. We also demonstrate the most important properties of the new methods through extensive numerical experiments.